American Red Cross: The Deadliest Sound

Home fire deaths in the US are more deadly than any natural disaster, because so many homes lack working smoke alarms.  Because of this, one of the scariest sounds you could hear at night– might be silence. We were asked to spread this awareness and recruit volunteers to help install free smoke alarms nationwide.

Director: Isaiah Seret, Biscuit Filmworks
Agency: BBDO New York
ECDs: Greg Hahn, Blake Kidder, Matthew Brink
ACDs: Allison Lackey, Bryan Barnes