Painted By the Interent – A Crowd-sourced Piece of Art
90% of people feel like they don’t have time to be creative. And creating a piece of art feels even more unattainably exclusive. We created an experience for Bombay Sapphire that utilized two Kuka Robots to produce a crowdsourced piece of art via the internet.
Feauted: Forbes, Muse, Campaign, Adweek, Trend Hunter, The Drum
Yes, below is a case study ︎︎︎.
It’s the most simple way to show how we made this cool internet robotic thing operate:
The robots took input from thousands of online users to generate the artwork point by point. We created a system so that the robots could paint multiple colors along with 3D printed grippers and custom fabricated paint daubers were engineered so that the robot arms would be able to grab and paint repeatedly again and again without fail. This was all designed specific to the type of paint dot, drip, and organic shape that we wanted to create.
After a user submission, a photo takeaway of their dot would be sent to their email with options to share via Facebook, Twitter, etc. After the entire event, a second email takeaway of the completed canvas was sent to everyone who participated.
The finished piece:
Thousands of people joined in. Even Mr. Jeff Goldblum. And when it was done, Bombay Sapphire showcased the painting (alongside a lot of free gin cocktails), at The Other Art Fair in LA.
Agency: BBDO New York
Production Co: VT Pro
ECDs: Danilo Boer, Marcos Kolthar
ACDs: Allison Lackey, Bryan Barnes
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