Coors Light  |  Plastic-Free Future Mart

To celebrate Coors Light becoming the largest beer brand in North America to discontinue six-pack plastic rings, we opened the world’s first fully sustainable mini-mart in NYC made from 100% plastic-free materials, including brewery waste.

Part store, part art installation, we teamed up with New York sign painters and artists Peter Paid, Noble Signs and Dirty Bandits to imagine sustainable, plastic-free versions of all essential deli items. And gave people a glimpse into what a plastic-free future might look like—as well as some free ice-cold Coors Light. Featured: PeopleMuse, LBB, AdAge, New York Times, Dieline.

Agency: Droga5
Production: Pink Sparrow
Artists: Peter Paid, Noble Signs, Dirty Bandits
Creatives: Bernardo Gonzalez, Hope Jordan
Bryan Barnes, Dany Rothemund
Producer: Teia Meigneux