People think health insurance for seniors needs to look like a cliché infomercial with a big 1-800 number. We went for doing something else and ran it during the World Series. People loved it and took to Twitter saying it won the game. Featured: Ad of the Day, LBB, The Drum.
Director: The Malloys, Superprime Films Agency: BBDO New York ECD: Greg Hahn, Tim Bayne Sr. Creatives: Nedal Ahmed, Bryan Barnes