Oscar Mayer  |  Keep it Oscar

Oscar Mayer’s iconic Weinermobile and strange jingle has the power to make you feel oddly delighted— without making much sense. So when we created a new platform for the brand in 2021, it aimed to embody this feeling no matter where the brand showed up. There was nothing traditional with the process, we just kept it Oscar. Featured: Creativity, USA Today, AdWeek, LBB, AdAge: Marketers of The Year.

Johannes Leonardo
Artists Partners: Kyel Sauer, Carbon VFX, Matt Badger, Andy & Adeena, Made by Radio
Creatives: Rachel Fredrick, Maclean Jackson, John Regan
Allison Lackey, Bryan Barnes, Amanda Younger, Jordan Dodson