Oscar Mayer  |  Keep it Oscar

Oscar Mayer’s iconic Weinermobile and strange jingle has the power to make you feel oddly delighted— without making much sense. So when we created a new platform for the brand in 2021, it aimed to embody this feeling no matter where the brand showed up. There was nothing traditional with the process, we just kept it Oscar. Featured: Creativity, USA Today, AdWeek, LBB, AdAge: Marketers of The Year.