Oscar Mayer: Keep It Oscar


Oscar Mayer’s iconic Weinermobile and strange jingle has the power to make you feel oddly delighted— without making much sense. So when we created a new platform for the brand in 2021, it aimed to embody this feeling no matter where the brand showed up. There was nothing traditional with the process, we just kept it Oscar. Featured: Creativity, USA Today, AdWeek, LBB, AdAge: Marketers of The Year










Agency: Johannes Leonardo
CDs: Maclean Jackson, Rachel Fredrick,
Bryan Barnes, Allison Lackey
Senior Art Director: Amanda Younger
Senior Copywriter: Jordan Dodson
Producers: Brett Fisher, Doug Moffit