P&G:
The Talk

As the worlds largest advertiser, P&G wanted to use their platform for good and re-launch their “My Black is Beautiful” initiative. My creative partner and I crafted this execution that was meant to merge perspectives and spark a conversation about racial bias in America. 

Featured on NBC, The Washington Post, Mashable, HuffoPo, Creativity and People. Named Top 10 Social Good Ads of the Century by Campaign, awarded the 2018 Primetime Commercial Emmy and Cannes Lion Film Grand Prix.




Director: Malik Vitthal, The Corner Shop
CDs: Greg Hahn, Marcel Yunes, Rick Williams
ACDs: Nedal Ahmed, Bryan Barnes
Producers: Whitney Collins, Dan Blaney
Agency: BBDO New York