P&G  |  The Talk


In America, there’s a whole other “talk” that some parents have to have with their kids – and it has nothing to do with birds or bees. With my friend and creative partner at the time, Nedal and I were tasked to get the world’s largest advertiser to use their platform for good, to fight racial bias. We crafted this execution that was meant to merge perspectives and spark conversation through greater understanding.

Featured on NBC, The Washington Post, Mashable, HuffoPo, Creativity and People. Named Top 10 Social Good Ads of the Century by Campaign, awarded the 2018 Outstanding Commercial Emmy and Cannes Lion Film Grand Prix.





Agency: BBDO NY
Directed by Malik Vithall
CCO: Greg Hahn
CDs: Rick Williams, Marcel Yunes
Creatives: Nedal Ahmed, Bryan Barnes
Production: Dan Blaney, Whitney Collins