P&G:
The Talk

In America, there’s a whole other “talk” that some parents have with their kids – and it has nothing to do with birds or bees. With my friend and creative partner at the time, Nedal and I were tasked to get the world’s largest advertiser to use their platform for good. We crafted this execution that was meant to merge perspectives and spark conversation through greater understanding. Featured on NBC, The Washington Post, Mashable, HuffoPo, Creativity and People. Named Top 10 Social Good Ads of the Century by Campaign, awarded the 2018 Outstanding Commercial Emmy and Cannes Lion Film Grand Prix.




Directed by Malik Vithall
Agency: BBDO NY
CCO: Greg Hahn
CDs: Rick Williams, Marcel Yunes
ACDS: Nedal Ahmed, Bryan Barnes
Production: Dan Blaney, Whitney Collins