Volkswagen “The Accountant”
For VW’s biggest product launch of the year, we were tasked to introduce a luxurious—yet moderately priced—SUV that is both stylish and sensible.
So we came up with an idea that playfully challenges today’s culture of excess. Brought to life with our dream cast. Featured: Creativity, FastCo, Adweek, Adage, Muse, The Drum, Reddit, TrendHunter, Shots, LBB.
We launched with teasers on SNL:
Director: Steve Rogers, Biscuit
Agency: Johannes Leonardo
CCOs: Jan Jacobs, Leo Premutico
ECD: Jimm Lasser
ACDs: Allison Lackey, Bryan Barnes
VW | P&G | Dunkin’ | Bombay Sapphire | American Red Cross | Humana Insurance | Subway | Rogaine | Lowe’s | CVS | nyc.org | bravebeginnings.org