For VW’s largest product launch of the year, we were tasked to introduce a luxurious—yet moderately priced—SUV that is both stylish and sensible. We came up with an idea that playfully challenges today’s culture of excess and brought it to life with our dream cast. Featured: Creativity, FastCo, Adweek, Adage, Muse, The Drum, Reddit, TrendHunter, Shots, LBB.
We launched with teasers on SNL:
Director: Steve Rogers, Biscuit
Agency: Johannes Leonardo
ECD: Jimm Lasser
ACDs: Allison Lackey, Bryan Barnes
Producers: Abbie Noon, Benton Roman