American Red Cross | The Deadliest Sound

Every day in America, 7 people die in a home fire, making them more deadly than hurricanes and tornadoes combined. So to drive smoke alarm installation Nationwide for the American Red Cross, we played with sound to bring awareness to the deadliest one of all, the silence of no fire alarm. 

Shot on 35mm Anamorphic.


Director: Isaiah Seret, Biscuit Filmworks
Agency: BBDO New York
CCO: Greg Hahn
ECDs: Blake Kidder, Matthew Brink
ACDs: Allison Lackey, Bryan Barnes