Coors Light | Plastic-Free Future Mart

Convenience stores are crawling with plastic. We made one that’s got none to celebrate Coors Light becoming the largest beer brand in North America to discontinue six-pack plastic rings. The store was made from 100% plastic-free materials including brewery waste.

Part store, part art installation, we teamed up with New York sign painters and artists Peter Paid, Noble Signs and Dirty Bandits to imagine sustainable, plastic-free versions of all essential deli items. It went live in Greenpoint, Brooklyn for a month and then was sent to turn into to compost and feed local gardens in NYC.

🔗 People
, Muse, LBB, AdAage, Times, Dieline

Agency: Droga5
Production: Pink Sparrow
Artists: Peter Paid, Noble Signs, Dirty Bandits 
ECD: Karen Short
CDs: Bernardo Gonzalez, Hope Jordan
Senior Creatives: Bryan Barnes, Dany Rothemund
Producer: Teia Meigneux