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People all over the US were inspired, including then-First Lady Michelle Obama.
Bryan Park Installation:
As part of the campaign, we filmed a series of mini-docs featuring ex-smokers exploring the moment they found their reason to quit for good.
Nellie
Tammy
Directed by: Gallen Summer
Agency: BBDO NY
ECD: Tom Darbyshire
Sr. Creatives: Nedal Ahmed, Bryan Barnes
Producer: Brody Bernheisel