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CVS  #ONEGOODREASON ↘

Anti-smoking campaigns have a lot of things in common: scare tactics, graphic imagery and guilt trips. When CVS stopped selling cigarettes, we wanted to do something completely different. The #OneGoodReason campaign focused on the upside of quitting instead of the dangers of smoking.

People all over the US were inspired, including then-First Lady Michelle Obama.




Bryan Park Installation:





       



As part of the campaign, we filmed a series of mini-docs featuring ex-smokers exploring the moment they found their reason to quit for good.



Russell


Nellie
Lisa


Tammy






Directed by: Gallen Summer
Agency: BBDO NY
ECD: Tom Darbyshire
Sr. Creatives: Nedal Ahmed, Bryan Barnes
Producer: Brody Bernheisel

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