Humana Insurance | Letters

When we won the business for Humana, we flipped the script on senior health insurance ads— no big bold 1-800 numbers or cheesy loud talking heads. We aired the launch film during the World Series. All ages loved it and Twitter declared it won the game. Some even called it dope and said it was the “illest commercial out”. 

Director: The Malloys, Superprime Films
Agency: BBDO New York
CCO: Greg Hahn
ECD: Tim Bayne
Sr. Creatives: Nedal Ahmed, Bryan Barnes
Editor: David Brodie, Rock Paper Scissors