JetBlue Social | White Lotus 

JetBlue streams HBO live in the sky. There’s also a video of a JetBlue crewmember wing walking in the social zeitgeist.

So on the day of HBO’s White Lotus finale, we made a post using the series’ iconic theme song and it took off.  The same day we posted, @FuckJerry (17mm followers), stole our meme and reposted it to their account, where it got over 300K views before getting a ceast and desist.

For an airline, social is where customers usually come to complain, but this post holds the record for the most likes on any of JetBlue’s social accounts and got a whole bunch of love in the comments.

“This is the best brand tweet I have ever seen”


“From now on, I only fly JetBlue”