JETBLUE
LADY LIBERTY JETS BACK TO FRANCE ↘
Some airlines have a ton of money to announce their new routes. JetBlue is not one of those airlines. But they do pride themselves as being New York’s Hometown Airline. So on social, we got the most New Yorker of all influencers (Lady Liberty), to help get the word out for JetBlue’s inaugural flight to Paris. The seats have been sold out ever since.
Instagram Teaser: “Hands Up”
IG Post 2: “Could Use a Vacay”
IG Post 3: “Back in Paris”
IG Post 4: “Twinning”
Agency: adam&eveDDB New York
Director: Glenn Clements
CD: Bryan Barnes
ACDs: Chris Brailey & Simone Warme
Producer: Sean Tanner