RXBAR B.S. AD BLOCKER ↘ Every January, countless brands take advantage of the New Year pressure to try and convince you to purchase their product and change yourself. RxBar is all about straight forward all-natural ingredients and No B.S artificial ones. So when January came around, we intervened IRL to block that B.S.
We didn’t just have a big black truck with fun flapping boards roaming Manhattan, we
preemptively blocked the B.S with our own billboards installed for the entire month of January.