SIERRA TRADING POST
LET’S GET MOVING ↘
Sierra sells the same gear as REI but for way cheaper, so there’s no more excuses to get active. The campaign needed to be cheeky, as the brand doesn’t take themselves as seriously as the big competition. So Sierra brought in David Spade to be the spokesperson. We launched in Holiday of 2022 with an ad focused on getting people moving through holiday gifting.
“The perfect gift” :30
“Looking too good” :30
Director: Benji Weinstein
Agency: adam&eveDDB
CCO: Rick Brim
CDs: Bryan Barnes, Shannon Murphy
Senior Creatives: Charlotte Frank, Elizabeth Swartz