🤠
To launch this extraordinary new feature, we came up with the idea to get someone who is famously known for being in the middle to be saved from the middle, by Spirit. Frankie Muniz from Malcom in the Middle, is now Malcom in the aisle, or window. We sold it in, produced it in-house and got it online in seven days.
🔗 Creativity - Muse - UsWeekly - LBB - MSN
TEASER:
NOT IN THE MIDDLE :30
The idea got people talking about Spirit airlines in a whole new way on social –
Agency: Tombras
Production: Tombras Studios & Dave Canning
CCO: Jeff Benjamin
ECD: Avi Baliga
CDs: Me & Chris Brailey
Producers: Chad Hopenwasser & Rachel Bohanan