SPIRIT   NOT IN THE MIDDLE ↘
Let’s face it, being in the middle sucks. That’s why Spirit created a new option to block the middle seat when you fly with them. To launch the new product, we took the most famous person known for being in the middle, out of the middle (seat). Enter Malcom in the aisle or window. 

🔗 Creativity -  Muse - UsWeekly - LBB - MSN




TEASER: 





NOT IN THE MIDDLE :30  












The idea got people talking about Spirit airlines in a whole new way on social – 






Agency: Tombras
Production: Tombras Studios & Dave Canning  
CCO: Jeff Benjamin
ECD: Avi Baliga
CDs: Me & Chris Brailey 
Producers: Chad Hopenwasser & Rachel Bohanan