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SPIRIT   NOT IN THE MIDDLE ↘
Let’s face it, when you’re in the middle seat (or even next to someone in the middle), it sucks. That’s why Spirit launched a new option to block the middle seat when you book. 

To launch this extraordinary new feature, we came up with the idea to get someone who is famously known for being in the middle to be saved from the middle, by Spirit. Frankie Muniz from Malcom in the Middle, is now Malcom in the aisle, or window. We sold it in, produced it in-house and got it online in seven days.

🔗 Creativity -  Muse - UsWeekly - LBB - MSN




TEASER: 





NOT IN THE MIDDLE :30  












The idea got people talking about Spirit airlines in a whole new way on social – 






Agency: Tombras
Production: Tombras Studios & Dave Canning  
CCO: Jeff Benjamin
ECD: Avi Baliga
CDs: Me & Chris Brailey 
Producers: Chad Hopenwasser & Rachel Bohanan 
 

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