On a late night concepting whim, we decided to see if anyone would reply to a Craigslist ad for a free sandwich. Turns out people are very willing to meet up with a stranger from the Internet if free Subway is involved. And that was it. We pitched the idea, filmed the meet ups, edited a spot that night, did a color session at 6am and shipped it to broadcast all in two weeks time. First time I pulled an all nighter at an edit house and I’m still a big fan of a Subway sandwich.
When people showed up to claim their free sub, our hidden cameras were rolling.
Produced and Directed with BBDO Studios
Agency: BBDO NY
CDs: Justin Bilicki, Matt Herr
Sr. Creatives: Nedal Ahmed, Bryan Barnes