Subway | Craigslist Listing

In honor of National Sandwich Day, Subway gave people an extra sandwich for each one they bought. On a late night concepting whim, we decided to see if anyone would reply to a Craigslist ad for a free sandwich. Turns out people are very willing to meet up with a stranger from the Internet if free food is involved. We sold the idea, filmed the meet ups, edited a spot and shipped it to broadcast all in a weeks time.