SWEETHEARTS
COMMITMENT HEARTS ↘
The messages on Sweethearts Candies have always been sweet and innocent, but ultimately frivolous. So for Valentine’s Day 2025, we made them mean what they say by giving them serious commitments. The ‘MOVE IN’ heart unlocked a moving truck. The ‘MARRY ME’ heart meant til death do us part and the ‘4EVER EVER’ heart gave sweethearts the chance to take their love to the grave.
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Launch Film:
4EVER EVER? Make it Concrete:
Move Over:
MARRY ME? Make it legally binding.
OOH: