In honor of National Sandwich Day, (yes it’s a thing). Subway decided they wanted to give people an extra sub for each sub they bought. It was the first brief for BBDO after winning the business. We needed a spot in two weeks.

On a late night concepting whim, we decided to see if anyone would reply to a Craigslist ad for a free sandwich. Turns out people are very willing to meet up with a stranger from the Internet if free Subway is involved. 

We pitched the idea, filmed the meet ups, edited a spot that night, did a color session at 6am and shipped it to broadcast.