Every January, countless brands take advantage of the New Year pressure to try and convince you to purchase their product and change yourself. RxBar is all about straight forward all-natural ingredients and No B.S artificial ones. So when January came around, we intervened IRL to block that B.S.

🔗 AdAge 🔗 Campaign 🔗 Financial Times  

RXBAR:
The IRL B.S. Ad Blocker


We didn’t just have a big black truck roaming NYC, we preemptively blocked places the IRL ad-blocker couldn’t reach — like the Gowanus Canal or billboards high up in Times Square.

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