Oscar Mayer’s iconic Weinermobile and strange lil’ jingle can make you feel oddly delighted. Does it make sense? Literally never. And it’s better that way. So when we gave the brand a refresh and new platform, it aimed to embody this feeling no matter where Oscar Mayer showed up. 

There was nothing traditional about the process, we just kept it Oscar. TikTok appreciated that with 34 million combined views in the first week for “Yum Choir” alone.

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