OSCAR MAYER  KEEP IT OSCAR ↘

Oscar Mayer’s iconic Weinermobile and strange lil’ jingle can make you feel oddly delighted. Does it make sense? Literally never. And it’s better that way. So when we gave the brand a refresh and new platform, it aimed to embody this feeling no matter where Oscar Mayer showed up.

There was nothing traditional about the process, we just kept it Oscar. TikTok appreciated that with 34 million combined views in the first week for “Yum Choir” alone.

Featured: Creativity, USA Today, AdWeek, LBB, AdAge: Marketers of The Year.

“Sandwich Bed” :15

“Yum Choir” :15

“Dancing Queen” :15

“Turkey Record” :15

“Laser Eyes” :15

“Pick Me” :15

“Yum Choir” was an original song, composed by us and Walker, shot by Calmatic. And it made its debut on TikTok, where it got over 80 million views and more than 750K likes with the general consensus that: “it slapped.”

Agency: Johannes Leonardo
CDs: Maclean Jackson, Rachel Fredrick, Bryan Barnes, Allison Lackey
Senior Art Director: Amanda Younger
Senior Copywriter: Jordan Dodson, Celia Mortlock
Producers: Brett Fisher, Doug Moffit

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