Bombay has always been a supporter of the art world, but for some people that world can be a bit too exclusive. So we created an experience that used robots to make a one of kind crowd-sourced piece of art, via the INTERNET. Thousands joined in, from all over the country to make their mark – even Jeff Goldblum.
The robots took input from thousands of online users to generate the artwork point by point. We created a system so that the robots could paint multiple colors along with 3D printed grippers and custom fabricated paint daubers were engineered so that the robot arms would be able to grab and paint repeatedly again and again without fail. This was all designed specific to the type of paint dot, drip, and organic shape that we wanted to create.
After a user submission, a photo takeaway of their dot would be sent to their email with options to share via Facebook, Twitter, etc. After the entire event, a second email takeaway of the completed canvas was sent to everyone who participated.
“Painted by The Internet” 30’ x 22’
Agency: BBDO New York Production Co: VT Pro ECDs: Danilo Boer, Marcos Kolthar ACDs: Allison Lackey, Bryan Barnes Joaquim Salim, Mariana Olivera Experiential Producer: Adrienne Katz
