Oscar Mayer | Keep It Oscar

Oscar Mayer’s iconic Weinermobile and strange lil’ jingle can make you feel oddly delighted. Does it make sense? Literally never. And it’s better that way. So when we created a new platform for the brand in 2020, it aimed to embody this feeling no matter where Oscar Mayer showed up. There was nothing traditional about the process, we just kept it Oscar. TikTok appreciated that with a whopping 34 million combined views.

Featured: Creativity, USA Today, AdWeek, LBB, AdAge: Marketers of The Year.