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P&G | The Talk

In America, there’s a whole other “talk” that some parents have with their kids – and it has nothing to do with birds or bees. With my creative partner at the time, Nedal and I crafted this execution that was meant to merge perspectives and spark conversation through greater understanding.

P&G | The Talk

In America, there’s a whole other “talk” that some parents have to have with their kids – and it has nothing to do with birds or bees. Nedal and I were tasked to get the world’s largest advertiser to use their platform for good to fight racial bias. We crafted this execution that was meant to merge perspectives and spark conversation through greater understanding. Featured on NBC, The Washington Post, Mashable, HuffPo, Creativity, AdWeek and People.

Outstanding Commercial Emmy
Cannes Lions Film Grand Prix
Top 10 Social Good Ads of The Century

 

 
 

Director: Malik Vitthall, The CornerShop
Agency: BBDO NY
CCO: Greg Hahn
CDs: Rick Williams, Marcel Yunes
ACDS: Nedal Ahmed, Bryan Barnes
Production: Dan Blaney, Whitney Collins